Anticorporate activism is now a commonplace of public life in the United States and globally. It can be understood at many levels and through many lenses—sociological, anthropological, political, and economic, to name but a few. Central to any understanding of this phenomenon is its dynamism. Anticorporate activism is fundamentally change-oriented. Its objective is to challenge and then change the behaviors of corporations. For that reason, there is value in examining such activism in the context of those factors that contribute to both stability and change in corporate behavior. When we apply this perspective, we find that anticorporate activism is essentially a political game—it is about power—and that the corporation per se, as a social institution, as well as the corporate–capitalist economy to which it gives rise and from which it derives its own legitimacy and standing, are both very much in play.
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